DIRECTOR: Mark Denton Directs Hotel Tonight Campaign for Odysseus Arms / by Jane White

For Hotel Tonight’s 2016 holiday campaign, San Francisco agency Odysseus Arms narrowed in on a universal truth: People love visiting family for the holidays, but hate staying the night. 

"It turns out we're not the only ones with a crazy Uncle Tony or bratty Cousin Becca.  We brought the “Visit, Don’t Stay” concept across the pond to legendary London creative Mark Denton, who helped us capture these eccentric family portraits in stills and video".

The campaign spanned stills and video and ran across Facebook, Pinterest, Instagram, Twitter and Tinder as well as digital placements on Pandora and ESPN.