NINETEENTWENTY HELPS ‘OPEN THE DOOR’ FOR WESTGATE OXFORD LAUNCH / by Jane White

Nineteentwenty, working with agency Snap London and production company Friend London, have brought to life Alice in Wonderland for the launch of Oxford’s new premium retail and lifestyle destination.

Watch the commercial here.

Ryan Hadfield, nineteentwenty VFX Supervisor     'One of the main challenges for Westgate was making our hero character "Alice" either gigantic or small depending on the shot.We had to make sure that every background we shot had logged camera information that included height, angle, distance and lenses used.  This was then used to line up Alice’s green screen shots for comping her onto the Oxford landmarks, some of which were shot in situ to match the lighting as closely as possible.  The English weather, mostly overcast and rainy, had its advantages and disadvantages, i.e. the lighting was consistent but the rain meant everything was very wet'.

Becky Grove, TV Producer   “nineteentwenty couldn't have been more collaborative on what was an ambitious project.   A real pleasure to work with the whole team, they are super on it and are always offering creative solutions”.

CREDITS

VFX: nineteentwenty

VFX Supervisor: Ryan Hadfield

VFX Producer: Hannah Ruddleston

Agency: Snap London

Creative Director: Martin Galton

Agency Producer: Becky Grove

Production Company: Friend London

Directors: Greg & Lio

Producer: Dulcie Kellet

Editor: Flaura Atkinson at The Quarry

Colourist: Duncan Russell at Freefolk

Sound: Ben Gulvin at 750mph

Composer: Brendan Woithe