DOMESTOS EXTENDED POWER 'Rally' for MullenLowe London

DOMESTOS EXTENDED POWER 'Rally' for MullenLowe London

The commercials team at Outpost VFX has created a stunning creature sequence for a new 30” Domestos Extended Power commercial, which shows the Prime Minister of germs warning a particularly gross and slimy crowd of germs about the dangers of Domestos, before ‘germageddon’ ensues.

Using both digital and traditional illustration techniques Outpost VFX storyboarded, designed, sculpted, textured and CG animated the hero and crowd sequences for the commercial.   They also produced an intricate fluid simulation for the end scene and shot the live-action sequences.

A particular challenge was the crowd of 20,000 crazy germs bouncing around in a refractive environment and numerous particle and lighting effects were provided by the 2D team to add  an extra layer of veneer to the characters.        www.outpostvfx.co.uk/work/domestos

Outpost VFX used their film-proven creature pipeline to uniquely push the limits on the crowd work. Having previously spent 6 months R&D on the cross functionality of software (Redshift and Golaem Crowd) they were able to achieve fully-CG crowd render times of under an hour per frame, to deliver the project in a ground-breaking eight-week delivery schedule.

Founder Duncan McWilliam: “This is the very first time that this functionality has been utilised in a live production.  I think that gives us a unique offering when you’re looking at TV in which everyone expects film quality but the turnaround per show is usually four to six weeks”.

“Ultimately, we’re looking at that commercials speed of delivery but with film-quality assets.  We took the script from bare bones, wrote the treatment, in-house direction – end-to-end production company level service.  It’s our first full-CG project where we’ve had a lot of creatures, crowd work and fluid simulation together, so that was all three big skill sectors that we wanted to show off”.

For its work on the Domestos campaign, Outpost VFX has been announced as a finalist at the AEAF Awards in Sydney, Australia.