NINETEENTWENTY VFX HELPS CREATE THE EXCITEMENT OF THE FUNFAIR FOR RED BRICK ROAD & SUZUKI UK / by Jane White

‘Enjoy the Ride’ is a new campaign for Suzuki UK created by Red Brick Road and directed by Blinkink's Noah Harris. The film was shot in two locations over a week with 10 stunt drivers.

Post-production studio nineteentwenty were tasked with the challenge of combining action footage from an indoor dodgems studio with a busy exterior funfair set.

Duncan Horn, nineteentwenty VFX Supervisor:

"We inserted elements shot at the exterior funfair into the interior studio background. To ensure continuity, we built a 3D map of the set and the landmarks that would surround the three open sides of the dodgems arena. The shots were all camera tracked around this space, so we were able to easily match each shot to the correct background landmarks.”

“The set was dressed with some fun fair lighting and rides already but we wanted to enhance the effect and add bigger background rides to make it feel like a busy fairground. It wasn’t strong enough to hold the chicken wire roof that normally powers the dodgems arena, so we built this in post and added the trademark wire sparks as the cars whizz around. We also added smoke canons to the shot of the car doing donuts and various other elements.”

Creative Credits

Agency: Red Brick Road

Producer: Tim Page

Production Company: BlinkInk

Director: Noah Harris

Post VFX: nineteentwenty

Editors: Stitch Editing

Sound: Wave Studios