Director Martin de Thurah of Epoch Films works with The Lift Mexico on an incredible new spot for the 2018 Audi RS 5 Coupe for Venables Bell & Partners
Titled “Final Breath” the commercial tells the tale of a man on his deathbed who has come to terms with his dwindling days. With his family by his bedside, the spot transforms into a visual wonder as he recalls, the many adventures he has lived. As he feels ready to leave the world, he hears the rev of the RS 5 Coupe out on his driveway ...
With a large crew, The Lift handled the casting and multiple locations for the shoot, with the exception of the final racing scene car which was captured in LA.
Check out some behind the scenes photos from @condelcampo in the gallery below!
AGENCY: VENABLES BELL & PARTNERS
Executive Creative Director: Will McGinness
Creative Directors: Justin Moore / Matt Keats / Matt Miller
Art Director: Aisha Hakim
Senior Copywriter: Jake Reilly
Creative Resource Manager: Jessica Youssefia
Director of Integrated Production: Craig Allen
Senior Producer: Matt Flaker
Producer: Emily Tarran
PRODUCTION COMPANY: EPOCH
Director: Martin de Thurah
Executive Producer: Melissa Culligan
Producer: Emily Skinner
Director of Photography: Kasper Tuxen
PRODUCTION SERVICES: THE LIFT MEXICO
Managing Director: Avelino Rodriguez
Head of Production: Ihxel Perez
Producer: Fuad Abed Dalton