Behind the scenes with The Lift in Mexico on the new Audi launch commercial 'Final Breath' / by Jane White

Director Martin de Thurah of Epoch Films works with The Lift Mexico on an incredible new spot for the 2018 Audi RS 5 Coupe for Venables Bell & Partners

Titled “Final Breath” the commercial tells the tale of a man on his deathbed who has come to terms with his dwindling days. With his family by his bedside, the spot transforms into a visual wonder as he recalls,  the many adventures he has lived.   As he feels ready to leave the world, he hears the rev of the RS 5 Coupe out on his driveway ...

With a large crew, The Lift handled the casting and multiple locations for the shoot, with the exception of the final racing scene car which was captured in LA.

Check out some behind the scenes photos from @condelcampo in the gallery below!

 

PRODUCTION CREDITS

CLIENT: AUDI

AGENCY: VENABLES BELL & PARTNERS

Executive Creative Director: Will McGinness

Creative Directors: Justin Moore / Matt Keats / Matt Miller

Art Director: Aisha Hakim

Senior Copywriter: Jake Reilly

Creative Resource Manager: Jessica Youssefia

Director of Integrated Production: Craig Allen

Senior Producer: Matt Flaker

Producer: Emily Tarran

PRODUCTION COMPANY: EPOCH

Director: Martin de Thurah

Executive Producer: Melissa Culligan

Producer: Emily Skinner

Director of Photography: Kasper Tuxen

PRODUCTION SERVICES: THE LIFT MEXICO

Managing Director: Avelino Rodriguez

Head of Production: Ihxel Perez

Producer: Fuad Abed Dalton

 

Bringing the scenes to life made it a thrilling spot to shoot and the project gave us yet another opportunity to work with some of our favourite creative collaborators: Epoch, de Thurah, as well as the Director of Photography Kasper Tuxen.
— THE LIFT