PRIMO CONTENT PRODUCTION
SPAIN. ARGENTINA. BRAZIL. CHILE. COLOMBIA. MEXICO. URAGUAY. US.
PRIMO was founded in 2008 by directors NICO PEREZ VEIGA and MARTIN KALINA in Argentina. Over the years, their work has earned a place among the most recognised production companies in Latin America and Spain.
PRIMO was one of the most awarded production companies in 2024: Winner Ciclope Latino 2024 Winner Circulo Creativo de Mexico 2024 Cannes Lions 2024 (10 Lions, 22 shortlisted) 1.4 Awards 2024 (gold, branded content)
JWC alongside ENID has the pleasure of representing a selected UK roster of 18 of their talented directors, who are all living around the world from Paris, Berlin, Barcelona and Madrid to Buenos Aires and Sao Paulo.
CONTACTS:
SPAIN - Madrid & Barcelona MD (BCN): Laia Vidal EP: Olga Valiño MD (Madrid): Victoria Piantini
ARGENTINA - Buenos Aires MD: Carolina Cordini EP: Soledad Perez Veiga International EP: Tomas Medero Producer: German Lentini
BRASIL - Sao Paulo EP: Fernando Fanucchi Head of Sales: Luisa Ferreira
CHILE - Santiago MD: Francisca Ibañez EP: Daniela Hernandez International EP: Rodrigo Allel
COLOMBIA - Bogotá EP: Nicolas Pacheco General Producer: Marcela Zabaleta
MEXICO - CDMX MD: Jaime Vidal EP: Odille Mondragon
US - New York MD: Marcia Jaes Producer: Paula Pini
URUGUAY - Montevideo MD: Carolina Cordini EP: German Lentini
UK - London Jane White & Claudia Lee @ JWC Fiona Gillam @ ENID London
PRIMO SHOWREEL 2025
SELECTED WORK:
■ RENAULT ‘ALL LOVER5’ - NICO PEREZ VEIGA + SERVICE BY PRIMO ARGENTINA | ICONOCLAST FOR PUBLICIS CONSEIL
■ CLARO ‘CONNECTION’ - LUIS AGUER | PRIMO CHILE FOR BBDO
■ MERCADO LIBRE ‘PIDELO’ - ALVARO STOCKER | PRIMO MEXICO FOR GUT
PRIMO DIRECTOR: ALVARO STOCKER ■ HONDA ‘STYLE IN MOTION’
PRIMO DIRECTORS: BANDIDOS ■ MANGO ‘SS22’
PRIMO DIRECTOR: DAVID FINDLAY ■ EBAY ‘EMMA & ABHIK’
PRIMO DIRECTOR: ED BRAUN ■ JUST DANCE ‘2023 EDITION’
PRIMO DIRECTORS: EL CIELO ■ UNO DE 50 ‘SUMMER’
PRIMO DIRECTOR: JOANA COLOMAR ■ JORGE DREXLER & CONOCIENDO RUSIA ‘DISASTRES FABULOSOS’
PRIMO DIRECTOR: JONATHAN GURVIT ■ FORD ‘IMPOSSIBLE’
PRIMO DIRECTOR: JUAN POCLAVA ■ RENAULT ‘STEPWAY’
PRIMO DIRECTOR: JULIEN SOULIER ■ NIKE ‘WARREN’
PRIMO DIRECTOR: LUIS AGUER ■ FALABELLA ‘ELLA’
PRIMO DIRECTOR: MARIO CLEMENT ■ BMW ‘SIGN OF SOVEREIGNTY’
PRIMO DIRECTOR: MIREIA PUJOL ■ ASICS ‘RUN, RUN’
PRIMO DIRECTOR: NICO KASAKOFF ■ GATORADE ‘WE ALL SWEAT’
FOUNDING DIRECTOR: NICO PEREZ VEIGA ■ RENAULT ‘MOST WONDERFUL TIME OF THE YEAR’
PRIMO DIRECTOR: RAMIRO NOBREGA ■ LEXUS ‘RX’
PRIMO DIRECTOR: SANTI DULCE ■ NUBANK ‘IL VIAGGIO’
PRIMO DIRECTORS: COPILOTO ■ TIERRA ZANTA 'TRUENO'