PRIMO CONTENT PRODUCTION
SPAIN. ARGENTINA. BRAZIL. CHILE. COLOMBIA. MEXICO. US.
PRIMO was founded in 2008 by directors Nico Perez Veiga and Martin Kalina in Argentina. Over the years, their work has earned a place among the most recognised production companies in Latin America and Spain.
PRIMO was one of the most awarded production companies in 2024: Winner Ciclope Latino 2024 Winner Circulo Creativo de Mexico 2024 Cannes Lions 2024 (10 Lions, 22 shortlisted) 1.4 Awards 2024 (gold, branded content)
JWC has the pleasure of representing a selected UK roster of 18 of their talented directors, who are all living around the world from Paris, Berlin, Barcelona and Madrid to Buenos Aires and Sao Paulo.
CONTACTS:
SPAIN - Madrid & Barcelona MD / EP: Laia Vidal MD / EP: Cora Rodriguez
ARGENTINA - Buenos Aires MD: Carolina Cordini
BRASIL - Sao Paulo EP: Fernanda Gomez EP: Fernando Fanucchi
CHILE - Santiago MD: Francisca Ibañez EP: Rodrigo Allel
COLOMBIA - Bogotá General Producer: Marcela Zabaleta
MEXICO - CDMX MD: Jaime Vidal EP: Odille Mondragon
US - New York MD: Marcia Jaes
UK - London Jane White Claudia Lee
PRIMO SHOWREEL 2025
SELECTED WORK:
PRIMO DIRECTOR: ALVARO STOCKER ■ HONDA ‘STYLE IN MOTION’
PRIMO DIRECTORS: BANDIDOS ■ MANGO ‘SS22’
PRIMO DIRECTOR: BRENNO CASTRO ■. HYUNDAI ‘INNOVATION’
PRIMO DIRECTOR: DAVID FINDLAY ■ EBAY ‘EMMA & ABHIK’
PRIMO DIRECTOR: ED BRAUN ■ JUST DANCE ‘2023 EDITION’
PRIMO DIRECTORS: EL CIELO ■ UNO DE 50 ‘SUMMER’
PRIMO DIRECTOR: JOANA COLOMAR ■ JORGE DREXLER & CONOCIENDO RUSIA ‘DISASTRES FABULOSOS’
PRIMO DIRECTOR: JONATHAN GURVIT ■ FORD ‘IMPOSSIBLE’
PRIMO DIRECTOR: JUAN POCLAVA ■ RENAULT ‘STEPWAY’
PRIMO DIRECTOR: JULIEN SOULIER ■ NIKE ‘WARREN’
PRIMO DIRECTOR: LUIS AGUER ■ FALABELLA ‘ELLA’
PRIMO DIRECTOR: MARIO CLEMENT ■ BMW ‘SIGN OF SOVEREIGNTY’
PRIMO DIRECTOR: MIREIA PUJOL ■ ASICS ‘RUN, RUN’
PRIMO DIRECTOR: NICO KASAKOFF ■ GATORADE ‘WE ALL SWEAT’
FOUNDING DIRECTOR: NICO PEREZ VEIGA ■ RENAULT ‘MOST WONDERFUL TIME OF THE YEAR’
PRIMO DIRECTORS: OMOTESANDO ■ EL TEATRE DEL LICEU ‘DESIDERIUM’
PRIMO DIRECTOR: RAMIRO NOBREGA ■ LEXUS ‘RX’
PRIMO DIRECTOR: SANTI DULCE ■ NUBANK ‘IL VIAGGIO’
PRIMO DIRECTORS: COPILOTO ■ TIERRA ZANTA 'TRUENO'