PRIMO SERVICE
SPAIN. ARGENTINA. BRAZIL. CHILE. COLOMBIA. MEXICO. US.
PRIMO was founded in 2008 by directors Nico Perez Veiga and Martin Kalina in Argentina. Over the years, their work has earned a place among the most recognized production companies in Latin America and Spain.
PRIMO is now a global network to service your projects, with office hubs in across Spain and the Americas. It has serviced high profile projects for prestigious brands including Apple, Google, Nike, Levi’s, Armani and Renault.
PRIMO’s skilful and experienced teams put together clever solutions and precise production expertise. Their vast variety of directors, a rich and diverse roster, that’s represented across continents, gives them the possibility to, not only offer well managed budgets, but also deliver a creative and unique vision for all productions. As the world is constantly changing, and technology evolves at such a fast pace, they not only offer traditional productions but also provide alternative types of solutions that are beneficial in decreasing your carbon footprint.
See their territory locations below.
GLOBAL PRODUCTION SOLUTIONS
SHOWREEL 2025
CONTACTS:
SPAIN - Madrid & Barcelona MD / EP: Laia Vidal MD / EP: Cora Rodriguez
ARGENTINA - Buenos Aires MD: Carolina Cordini
BRASIL - Sao Paulo EP: Fernanda Gomez EP: Fernando Fanucchi
CHILE - Santiago MD: Francisca Ibañez EP: Rodrigo Allel
COLOMBIA - Bogotá General Producer: Marcela Zabaleta
MEXICO - CDMX MD: Jaime Vidal EP: Odille Mondragon
US - New York MD: Marcia Jaes
PRIMO SERVICE - PARTNERS
DELTA AIRLINES ‘Runways’ | Megaforce
BACARDI ‘The Truck’ | Megaforce
EVIAN ‘Baby & Me’ | We Are From LA
■ APPLE - MEGAFORCE | ‘QUIET THE NOISE’ ICONOCLAST SHOOT LOCATION: ARGENTINA
■ UNDER ARMOUR - WOVEN | ELECTRIC THEATRE COLLECTIVE SHOOT LOCATION: SPAIN
MORE SERVICE PROJECTS
■ APPLE ‘M4 CHIP’ | MEGAFORCE FOR ICONOCLAST - ARGENTINA
■ VISA ‘TYPEWRITER’ | ALASKA FOR ICONOCLAST - ARGENTINA
■ SMOOTHIE KIND ‘LIFE IS A WORKOUT’ | MUMU FOR ICONOCLAST - ARGENTINA
■ AUDEMARS PIGUET ‘IT FEELS LIKE SUMMER’ | COLORS FOR PUBLICIS LUXE - SPAIN
■ SEPHORA ‘CLEAN AT SEPHORA’ | BIANCA POLETTI FOR BISCUIT - MEXICO
KD ‘WHEN YOU GOTTA DO YOU’ | RETHINK TORONTO FOR RADKE - ARGENTINA
VICTORIA ‘OFRENDAS VIVAS’ | ICONOCLAST FOR OGILVY - MEXICO
SNAPCHAT ‘A BETTER WAY TO SAY WHAT CANT BE SAID’ | ALASKA FOR ICONOCLAST - ARGENTINA