PRIMO CONTENT PRODUCTION
SPAIN. ARGENTINA. BRAZIL. CHILE. COLOMBIA. MEXICO. US.
PRIMO was founded in 2008 by directors Nico Perez Veiga and Martin Kalina in Argentina. Over the years, their work has earned a place among the most recognised production companies in Latin America and Spain.
PRIMO was one of the most awarded production companies in 2024: Winner Ciclope Latino 2024 Winner Circulo Creativo de Mexico 2024 Cannes Lions 2024 (10 Lions, 22 shortlisted) 1.4 Awards 2024 (gold, branded content)
JWC has the pleasure of representing a selected UK roster of 17 of their talented directors - including their founders Nico and Martin - all living around the world from Paris, Berlin, Barcelona and Madrid to Buenos Aires and Sao Paulo.
CONTACTS:
SPAIN - Madrid & Barcelona MD / EP: Laia Vidal MD / EP: Cora Rodriguez
ARGENTINA - Buenos Aires MD: Carolina Cordini EP: Gabi Ferrari
BRASIL - Sao Paulo EP: Fernanda Gomez EP: Fernando Fanucchi
CHILE - Santiago MD: Francisca Ibañez EP: Rodrigo Allel
COLOMBIA - Bogotá General Producer: Marcela Zabaleta
MEXICO - CDMX MD: Jaime Vidal EP: Odille Mondragon
US - New York MD: Marcia Jaes
UK - London Jane White Claudia Lee
PRIMO SHOWREEL 2025
SELECTED WORK:
■ RENAULT ‘MOST WONDERFUL TIME OF THE YEAR’ - NICO PEREZ VEIGA
■ FORD ‘IMPOSSIBLE’ - JONATHAN GURVIT & MAGDELINA ARRIETA
■ NETFLIX + SAMSUNG ‘BRIDGERTON’ - NICO PEREZ VEIGA
■ PEPSI ‘NUTMEG ROYALE’ ‘THEY LAST LONGER’ - ERNEST DESUMBILA
■ HOUSE OF LAPLAND ‘SALA 2023’ - SANTI DULCE